There some main reasons to conduct survey collect information, about the behaviors, needs and also opinions. Using these surveys we can find the attitudes, reactions, client satisfaction, to gauge opinions about various issues, and to add credibility to your research. Here we can also say as surveys are primary source of information. There are some advantages and disadvantages in counducting survey.
Advantages Of Survey: High Representativeness, Low Costs, Convenient Data Gathering, No Observer Subjectivity, Precise Results.
High Representativeness: Surveys provide a high level of general capability in representing a large population. Due to the usual huge number of people who answers survey the data being gathered posses a better description of the relative characteristics of the general population involved in the study.
Low Costs: When conducting surveys, you only need to pay for the production of survey questionnaires. If you need a larger sample of the general population, you can allot an incentive in cash or kind. On the other hand, other data gathering methods such as focus groups and personal interviews require researchers to pay more.
Convenient Data Gathering: Surveys can be administered to the participants through a variety of ways. the quetionnaries can simply be sent via email or fax, or can be administered through the internet. The online survey method has be the most popular way of gathering data from participants. And also researchers are able to collect data from people around the globe.
Observer Subjectivity: Surveys are ideal for scientific research studies because they provide all the participants with a standardized stimulus. With such high reliability obtained, the researcher's own biases are eliminated.
Precise Results: As questions in the survey should undergo careful scrutiny and standardization, they provide uniform defintions to all the subjects who are to answer the questionnaires.
DisAdvantages Of Survey: Inflexible Design, Not Ideal for Controversial Issues, Possible Inappropriateness of Questions.
Inflexible Design: The survey that was used by the reseacher from the very beginning. as well as the method of administering it, cannot be changed all throughout the process of data gathering. Although this inflexibility can be viewed as a weakness of the survey method.
Not Ideal for Controversial Issues: Questions that bear controversies may not be precisely answered by the participants because of the probably difficulty of recalling the information related to them. The truth behind these controversie may not be relieved as accurately as when using alternative data gathering methods.
Possible Inappropriateness of Questions: Questions in surveys are always standardized before administering them to the subjects. The researcher is therefore forced to create questions that are general enough to accomodate the general population. However, these general questions may not be as appropriate for all the participant as they should be.
Convenient Data Gathering: Surveys can be administered to the participants through a variety of ways. the quetionnaries can simply be sent via email or fax, or can be administered through the internet. The online survey method has be the most popular way of gathering data from participants. And also researchers are able to collect data from people around the globe.
Observer Subjectivity: Surveys are ideal for scientific research studies because they provide all the participants with a standardized stimulus. With such high reliability obtained, the researcher's own biases are eliminated.
Precise Results: As questions in the survey should undergo careful scrutiny and standardization, they provide uniform defintions to all the subjects who are to answer the questionnaires.
Inflexible Design: The survey that was used by the reseacher from the very beginning. as well as the method of administering it, cannot be changed all throughout the process of data gathering. Although this inflexibility can be viewed as a weakness of the survey method.
Not Ideal for Controversial Issues: Questions that bear controversies may not be precisely answered by the participants because of the probably difficulty of recalling the information related to them. The truth behind these controversie may not be relieved as accurately as when using alternative data gathering methods.
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